Every day, OCS+ builds inspiring and future-proof work environments for progressive organizations across the country. From Microsoft and VodafoneZiggo to ProRail and the University of Amsterdam. Because OCS+ believes that a comfortable and functional work environment contributes to employee job happiness and is one of the most important factors in attracting new people. A powerful proposition that the people behind OCS+ also wanted to communicate in an inspiring way on a new website.
In brief
- A full brand identity journey in which we reimagined the OCS+ brand.
- Followed by a digital rebranding, captured in a professional brand guide that gives OCS+ all frameworks regarding digital communication in one compact document.
- A contemporary new website that fits seamlessly with a design-driven organization, featuring on-page storytelling, sophisticated graphic lines and elegant web animations.
- A website with a focus on functionality and usability, thanks to fully developed user flows and user stories in the concept phase.
Ferdinand LamHead of Creative
“OCS+ is a true Explorer brand. Continually on a journey of discovery to create a better world for its customers. A world where employees feel intensely connected to their work environment, making the most of themselves and the organization.”
Ferdinand LamHead of Creative
The digital rebranding of an Explorer brand
To establish a solid foundation for OCS+’s new web design and digital rebranding, we worked with the client to go back to the essence of the OCS+ brand. After two brand identity sessions and the development of a completely new brand identity document, OCS+ knows what it stands for and what the essence of the brand is.
- A brand identity document further consists of:
- Description of brand strategy
- A set of inspiring core and brand values
- Brand archetype description: EXPLORER
- A Clear Tone-of-voice
An integrated methodology to grow OCS+’s business
As a business development agency, we use all of our digital disciplines to help clients grow. Our integrated methodology, where we hook strategy, marketing, design and development in the right order, enables us to launch campaigns at lightning speed and achieve challenging goals.
The progress, work and results of OCS+’s various digital channels are visualized and monitored in a Google Dashboard, providing real-time visibility for the client.
Smooth customer journeys based on user flows and user stories.
The new OCS+ website is alive and well. The powerful storytelling coupled with a wide variety of subtle animations and modern web technologies continually challenge you to look further. A fluid customer journey that is fully thought out as early as the concept phase by working out user flows and user stories.
Nice features further realized:
- A multi-purpose CMS with complete freedom for the client.
- Rapidly build landing pages through the realization of flexible content blocks.
- The website is fully measured with Google Tag Manager, allowing us to continuously optimize based on user data.
- Multisite for multilingual delivery.
