A native app to experience Harman Kardon for yourself
What Harman Kardon understands better than anyone is that it is not picture but sound that takes home entertainment to the next level. But which speaker or soundbar do you choose? This intuitive native app allows potential customers to test Harman Kardon products for themselves while consumers interact uniquely with the brand’s elegance, ease of use and premium quality.
In brief
- The native app features an instant switch (less than 1 second) between the sound on different Harman Kardon speakers and soundbars.
- An optimal translation of extensive UX and UI research by Harman Kardon itself.
- An app that fits seamlessly with the innovative nature of the brand and is used in 20+ countries worldwide.
- A “lout-proof” environment that resists consumer abuse at point of sale.
Jesse de HaardtData marketer
“A Content Management System is software (usually in the form of a Web application) that allows users to easily put documents and data on the Web site without much technical knowledge.”
Jesse de HaardtData marketer
Attention and control among all the other AV violence
The new Harman app is designed to charge the brand in a completely contemporary way among all other AV brands. Designed based on thorough UX and UI research by Harman Kardon itself, colored in the refined corporate identity (in accordance with international guidelines from the brand guide) and filled with the best available content.
This allows users to add their own speakers to self-created test environments, with instant switch functionality ensuring that the sound switches between selected speakers and soundbars in less than one second. Furthermore, “easy swipe” allows you to easily view images and specifications per product, and the Harman Kardon story is seamlessly integrated. Unique content that is also easily manageable by Harman Kardon itself in the underlying Content Management System (CMS).
Time savings and ease of use for Harman Kardon itself
In addition to being a multi-functional sound selector for consumers in stores, the app provides Harman Kardon and retailers with great convenience and time savings. Thanks to smart integration with Google Home and Chromecast, a demo setup with several speakers is set up in no time, whereas previously it took hours, sometimes days. All devices are wireless, less error-prone and connect with a simple, intuitive application.
Lout-proof app for public use
Developing a native app that can be used remotely by anyone requires far-reaching security and management conditions. For example, the app includes:
- Built in accordance with the strict integrated security terms of iOS (and to a lesser extent Android).
- Remotely manageable, allowing security updates to be pushed quickly and immediately.
- Tuberproof and robustly developed, making the app resistant to possible misuse.
