Sumedia and KLM have been working together for nearly a decade. Four years after we developed the first KLM Blog, a major upgrade was needed. In look-and-feel, but especially in functionality and management. The new
mobile-first
platform provides inspiration and personalization for users, while KLM employees can blog and vlog to their heart’s content to give travelers a behind-the-scenes look.
In brief
- We were given a high degree of “freedom” in the design phase. Because the result resonated in all respects, KLM’s prevailing brand guide was modified.
- The innovative “Order Tickets” widget allows you to order a ticket to that destination directly under an inspiration article.
- Regular sections like “Behind the scenes,” “Destinations” and “History” show that travel is much more than just flying.
- Because KLM Blog is used worldwide, the platform is constantly subjected to intensive security audits.
Arrthur van SadelhoffCOO
“You see that design, among all its other strengths, is also a strong strategic tool in addressing societal challenges.”
Arrthur van SadelhoffCOO
A refreshing environment that goes beyond the existing corporate identity
For KLM, travel is much more than just taking off and landing. It is an experience that starts at the orientation of the next destination and only ends when you are part of the tight-knit KLM community. In between, KLM would like to inform and inspire you as a traveler as much as possible, so that you start your trip well prepared, the trip itself becomes a worry-free experience and KLM becomes a
no-brainer
is when choosing your next destination.
The new design, which is naturally optimized for mobile and tablet, fits seamlessly with KLM’s calm and reliable corporate identity. Indeed, the new design going beyond the existing corporate identity in certain aspects led KLM to modify the prevailing brand guide so that the new KLM Blog could be realized without any concessions.
Information and inspiration linked to the primary ordering process
What appears at first glance to be a fairly simple
website
looks like, is in reality a versatile platform that KLM can use for years to come. For example, we developed a new widget that links an informative blog article directly to the airline ticket environment. For example, if you read an article with the 10 hot spots in Thailand, you can instantly see what a ticket to Thailand costs and order your ticket right away.
But there are more technical innovations. The platform developed in WordPress offers extensive personalization options for users. It allows you to create your own account and offers relevant content based on preferences and travel destinations. In addition, there are different roles and management rights for airline employees and a built-in
Day and Night Mode
To make the consumption of information pleasant under all conditions.
A secure and robust platform for global consumption
With over 34 million travelers and 1063 destinations in 172 countries, the airline reaches millions of people at home and abroad every year. The KLM Blog is also visited worldwide, so the platform must be robust, secure and accessible. To ensure this high level of digital security, the platform is constantly subjected to intensive security audits. Audits that continuously test the platform, server, database and installed plugins for vulnerabilities.
