Design & Concepting combines traditional creative storytelling with the latest technological capabilities. In doing so, the brand identity and visual identity (logo, logotype and corporate identity) form the basis of a new visual concept. A concept that starts with the elaboration of user flows and user stories, is structured with the drawing out of wireframes and comes to life with a functional, visual translation into a fully developed prototype. A prototype ready to be exposed to critical user testing.

In brief


  • More than ever, brands need to rethink their strategy, their voice and even their mission in the world.
  • The most effective brands rely on tech and marketing to build unique brand experiences and tell real stories that touch the right people with creative automation.
  • Behind every unforgettable campaign is a rock-solid creative concept – founded on a crystal-clear understanding.
  • Our experts spotlight your brand, whether you’re in healthcare, insurance, retail, or a completely different industry.

Expertise ( 13 )

Digital design

Digital design is a powerful and creative expertise that can be used to bring new ideas to life and create unique experiences.

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User flows & User stories

By understanding user flows and user stories, our designers can ensure that products are tailored to the specific needs of their users.

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Wireframing

Wireframing allows our designers to plan, organize and structure their ideas, as well as identify potential flaws and improvements.

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Prototyping

Prototyping gives our designers and developers a chance to explore their ideas, test assumptions and make informed decisions.

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Corporate identity

The visual representation of a company's brand, values and purpose and is used to distinguish a company from others.

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Visual identity

A strong visual identity can help create a strong and recognizable brand and differentiate the company or organization.

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Creative concepts

A powerful tool to stimulate innovation and inspire creative problem-solving and solutions to complex problems.

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Copy

Copywriting involves creating compelling and engaging content with the goal of achieving desired actions such as sales, leads and brand awareness.

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Art direction

Art direction involves visualizing, planning and executing the overall look and feel of a project, from the colors and fonts to the styling of graphics and formatting.

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Fullservice digital agency in Arnhem

Campaign design

Campaign design involves creating a plan that describes the goals, strategies, tactics and timeline for a campaign.

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Branding

Branding is the basis for brand awareness. And that's not just the logo, which is about all the elements that contribute to building a brand.

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Brand guide

A brand guide defines the identity of a brand and organization and establishes brand standards that ensure consistency in all communications.

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DTP & Design

Our desktop publishing (DTP) specialists have not only the technical expertise, but also the creative eye to design beautiful documents and publications.

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Fullservice digital agency in Arnhem
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Concepting

The design of a product, service or brand is often the first impression potential customers have and can determine a company’s success. The design and concepting process requires careful consideration of the aesthetics, functionality, usability and brand identity of a product or service.

Our experts understand that design and concepting is more than just creating a visually appealing product or service. It is a strategic approach that focuses on understanding the needs and wants of the target market and translating them into a product or service that is relevant, user-friendly and distinctive. With extensive knowledge of design and concepting, our experts help companies develop products and services that are not only aesthetically pleasing, but also relevant to their target audience and contribute to achieving their business goals.

What is the purpose of your brand or service? Do customers think and feel about it as you intended? Does your brand still match your product, your target audience and the vision and ambition you have for your brand?

 


Our clients choose us because of our clear vision of design and concepting, which is based on years of professional experience with the most challenging issues. With us you won’t find a theoretical approach, but concrete expertise developed through practice.


 

Sumedia’s team of experts will help you answer these questions. We know how to get to the essence of your brand, by defining what you do, how you do it and who you serve. Our team of data analysts, strategists, marketers and creatives offers you new insights about successful design and concepting.

Case studies

Swipe to discover

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Case Harman Kardon
1

Harman Kardon

For Harman Kardon, we developed a native app that allows consumers to test the high-q...

For Harman Kardon, we developed a native app that allows consumers to test the high-quality AV products for themselves.

Pegasus | Sumedia
Case Pegasus
2

Pegasus

Nothing more challenging than storming a closely held market. Together with Pegasus, we developed a digital strategy ...

Nothing more challenging than storming a closely held market. Together with Pegasus, we developed a digital strategy to shake up the established position of Gazelle, Sparta and Batavus.

Louwman Exclusive | Cases Sumedia
Case Louwman Exclusive
3

Louwman Exclusive

Louwman Exclusive is unique in automotive landscape. Unique in its range of out-of-th...

Louwman Exclusive is unique in automotive landscape. Unique in its range of out-of-the-ordinary cars, but especially unique in the level of hospitality to its customers. On the new digital platform, users are at their beck and call.

1
Case Harman Kardon

Harman Kardon

For Harman Kardon, we developed a native app that allows consumers to test the high-quality AV products for themselves.

2
Case Pegasus

Pegasus

Nothing more challenging than storming a closely held market. Together with Pegasus, we developed a digital strategy to shake up the established position of Gazelle, Sparta and Batavus.

3
Case Louwman Exclusive

Louwman Exclusive

Louwman Exclusive is unique in automotive landscape. Unique in its range of out-of-the-ordinary cars, but especially unique in the level of hospitality to its customers. On the new digital platform, users are at their beck and call.

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Clients we are proud of

Our customer relationships are our top priority. This is why many of our clients have established professional cooperation with us over many years.

Logo KLM
Logo Louwman Exclusive
Logo NAKD
Logo Zelfstroom
Logo Wonder Weeks
Logo Pegasus
Logo Open Makelaars
Logo Somerset Capital Partners
Logo Oei, ik groei
Logo EEA
Logo De Graaf & Cornelissen
Logo Dynamis
Logo Dutch GP
Logo Bear
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Want to learn more about our expertise and approach?

Contact us. Our experts will be happy to tell you all about it.

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