Design & Concepting
Design & Concepting combines traditional creative storytelling with the latest technological capabilities. In doing so, the brand identity and visual identity (logo, logotype and corporate identity) form the basis of a new visual concept. A concept that starts with the elaboration of user flows and user stories, is structured with the drawing out of wireframes and comes to life with a functional, visual translation into a fully developed prototype. A prototype ready to be exposed to critical user testing.
In brief
- More than ever, brands need to rethink their strategy, their voice and even their mission in the world.
- The most effective brands rely on tech and marketing to build unique brand experiences and tell real stories that touch the right people with creative automation.
- Behind every unforgettable campaign is a rock-solid creative concept – founded on a crystal-clear understanding.
- Our experts spotlight your brand, whether you’re in healthcare, insurance, retail, or a completely different industry.
Concepting
The design of a product, service or brand is often the first impression potential customers have and can determine a company’s success. The design and concepting process requires careful consideration of the aesthetics, functionality, usability and brand identity of a product or service.
Our experts understand that design and concepting is more than just creating a visually appealing product or service. It is a strategic approach that focuses on understanding the needs and wants of the target market and translating them into a product or service that is relevant, user-friendly and distinctive. With extensive knowledge of design and concepting, our experts help companies develop products and services that are not only aesthetically pleasing, but also relevant to their target audience and contribute to achieving their business goals.
What is the purpose of your brand or service? Do customers think and feel about it as you intended? Does your brand still match your product, your target audience and the vision and ambition you have for your brand?
Our clients choose us because of our clear vision of design and concepting, which is based on years of professional experience with the most challenging issues. With us you won’t find a theoretical approach, but concrete expertise developed through practice.
Sumedia’s team of experts will help you answer these questions. We know how to get to the essence of your brand, by defining what you do, how you do it and who you serve. Our team of data analysts, strategists, marketers and creatives offers you new insights about successful design and concepting.
