Design plays a crucial role in the success of any proposition. Whether it’s a product, service or experience, the visual aspect can make the difference between an average and a great proposition. In this article, we explore the importance of design and how it can help create a compelling proposition.

Effective design

First, it is important to understand what we mean by design in this context. Design is much more than just a pretty picture or a color palette. It is about creating an experience for the user, where aesthetics, functionality and usability come together to make a product or service attractive, user-friendly and effective.

Daan TutertStrategist

“One of the main benefits of good design in a proposition is that it can create trust and credibility with potential customers.”

Daan TutertStrategist

Identify and prioritize

It shows that attention was paid to every detail of the product or service and that it was developed with care. This can result in higher customer acceptance and loyalty, which can ultimately lead to increased sales and profitability. Design can also help strengthen your brand identity. By creating a consistent visual identity, you can increase your brand’s recognition and brand awareness.


Another benefit of design in a proposition is that it can help you stand out from the competition. A unique and attractive visual identity can make your proposition stand out and differentiate it from other similar offerings. This could include, for example, a logo or corporate identity.


Consistency in design and visual identity helps to create a cohesive brand experience, thereby strengthening the brand’s image and positioning.

Finally, design can also contribute to the usability of a proposition. By providing an intuitive user experience, design can help reduce friction and improve user satisfaction. Optimizing the design for easy navigation of a website or app can improve the customer’s user experience.

Persuasive proposition

In short, design plays a crucial role in creating a compelling proposition. It can help build trust and credibility with potential customers, differentiate from the competition, strengthen brand identity and improve the usability of the proposition. Design should therefore not be underestimated and always deserves due consideration when developing a proposition.

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